Europe store (www2 and www3) was 40% off, but they calculate from the jacked up prices.
So you pay exactly the same when these items went up first time (PO)
New lich king was not available here. Blizzard store has the same tricks as Sideshow store.
Imo, They can keep their products.
USA site (www), has often better deals. But it is understandable that collectors are looking elsewhere already. Customer service is still important factor (but feels more of a call center).