It is a business.
I am revisiting Sideshow after a while, from the good old days when 1/6 scale was like $125 MSRP
And even later when it was $300.
I agree prices have gone up significantly, they've realized opportunity to make larger profit margins. Sure, they've added staff/artists/etc. to improve the quality.
I didn't know they had started doing variant until few weeks ago. Since they do them and they sell out, I would be surprised if they did not do one more here.
Even if they make a edition size of 350 with variant, that's what another 1/2 million they make in sales for paint color changes.
Why wouldn't they do it, they are running a business. Once they've realized people will pay this much they won't go back
The bar has been set. This price point sold out before, that will be the new baseline norm with popular characters like Thanos
Just my opinion.