Guess where Star Wars makes real money? not in movies

[nbr3bagshotrow]

http://www.cnbc.com/id/102646079

[moon_knight1971]

Yup. That's why Marvel doesn't allow FF and X-MEN toys since that is where most of the profit is at. If kids don't play with the toys then kids won't be too interested in the movies which hurts other studios bottom line.

[nexus]

That's why I think X-Men merchandising support could be part of the deal to get FF back to Marvel.

[DynamicMenace]

this has been known for years, reason why Lucas asked for sole rights for the merchandizing back when he made the deal with the film companies. they didn't think the films were going to do any good. oh boy were they kicking them selves int he ass on that deal..lol

reason why the SW franchise has done so well. the money comes from the merchandizing

[CessnaDriver]

Gary Kurtz pointed out this and why a lot of ROTJ sucks as a muppet and teddy bear show.

“I could see where things were headed,” Kurtz said. “The toy business began to drive the [Lucasfilm] empire. It’s a shame. They make three times as much on toys as they do on films. It’s natural to make decisions that protect the toy business, but that’s not the best thing for making quality films.”


He added: “The first film and ‘Empire’ were about story and character, but I could see that George’s priorities were changing.”

[Viper245]

Yup. I am glad Lucas is out. He single handedly ran the franchise into the ground. At the end of the day, a quality and engaging movie experience is what I am most interested in with these new movies.