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Old 05-21-2019, 11:06 AM   #121
Josh-a-tron
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Originally Posted by Tetragrammaton View Post
I believe the domestic record is now unreachable given how little Endgame can expect to make over the rest of its theatrical run. Only possibility would be a re-release at some point in the future.

My estimates for final box office numbers are:

$850M domestic
$1.95B international
$2.80B worldwide
My numbers were off, I figured it would have done better this weekend despite John wick. However, I think it'll get another bump the weekend before Far From Home hit's theaters. I think people will go back before Spider-man hits so it's fresh in their minds.
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Old 05-21-2019, 11:26 AM   #122
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If it is close I'd bet on Disney doing some promotions (such as drive in double features) to get it over.
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Old 05-21-2019, 11:29 AM   #123
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If it is close I'd bet on Disney doing some promotions (such as drive in double features) to get it over.
Is that a thing?
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Old 05-21-2019, 11:45 AM   #124
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Is that a thing?
They did it with "Wrinkle in Time" to get it over the 100 million mark.

https://www.boxofficemojo.com/movies...ytale22018.htm

If you look at June 8-10 and then June 15-17 see an odd bump for a movie at the end of their run.
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Old 05-21-2019, 11:46 AM   #125
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I just meant the drive-in double feature thing. Not too many drive-ins left.
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Old 05-21-2019, 11:59 AM   #126
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I just meant the drive-in double feature thing. Not too many drive-ins left.
Studios care about optics, and aren’t above manipulating box-office figures to maximize positive news. “Wrinkle,” with second-run dates largely behind it and initial home viewing venues already showing, looked like it would stop at about $98,300,000. And then this week — voila! It also became, not insignificantly, one of the rare female-directed titles to reach that level. How is that possible?

Two factors, neither of which are nefarious: “Incredibles 2,” and drive-in theaters. They might seem like a relic, but drive-in theaters still exist and they still play first-run films, mostly for famililes.


That made “Incredibles 2” a prime title for them. But drive-ins do things different in one big way, which gave Disney its opportunity. They always play a second feature — and that’s what gave “Wrinkle” its $100 million gold star.

Here’s how: Usually, the second drive-in feature is a film held over from another distributor, with both films receiving a percentage of film rental from the gross. Sometimes it’s an even split; sometimes the older film receives less. When the film comes from the same distributor, the theater pays a flat fee (say, $500) fee rather than the second film sharing in the gross. (A flat sometimes can come from another distributor as well).

---------------

Summer and families it can make a few million difference.
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Old 05-21-2019, 05:13 PM   #127
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I remember with Black Panther, Disney kept the movie in theaters and even added screens during its last week until it passed $700M domestic.

The film hit $699M on June 2nd, 2018 and only left theaters on August 9th.

https://www.boxofficemojo.com/movies...arvel2017b.htm
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Old 05-23-2019, 07:19 PM   #128
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Is that a thing?
https://www.driveintheater.com/drivlist.htm
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Old 05-23-2019, 08:59 PM   #129
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That webpage is from 1990.
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Old 05-24-2019, 05:57 AM   #130
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Box Office: 'Avengers: Endgame' Vs. 'Avatar' Is Too Close To Call - Forbes, May 24

Box Office: 'Avengers: Endgame' Faces Uphill Battle to Catch All-Time 'Avatar' Record - The Hollywood Reporter. May 23

Avengers: Endgame May Not Beat Avatar Worldwide Box Office Record After All - Movieweb, May 23

Yes, ‘Avengers: Endgame’ Box Office Was Massive, But It Fell Short of Expectations - Indiewire, May 22

Avengers: Endgame Struggling To Catch Avatar’s Box Office Record -Wegotthiscovered.com, May 23

Seems like most of the headlines have changed their message to one of Endgame failing to match Avatar's worldwide box office record. This Memorial weekend is Endgame's final chance to close the gap. While the movie may remain in theaters for months, after this weekend the daily returns will be under one million and dropping off fast.
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