Adidas Teams Up with STAR WARS for World Cup Ad Featuring David Beckham, Snoop Dogg, Jay Baruchel, Ciara, and Daft Punk
by Max Steven Miller Posted:June 4th, 2010 at 1:03 pm
What do Snoop Dogg, David Beckham, Jay Baruchel, one of the founding members of Oasis, FIFA World Cup, and Star Wars all have in common?
Not a whole lot really. But with the 2010 FIFA World Cup about to kick off, they can all be found in an entertaining new spot for Adidas Originals from the brilliant minds over at Lucasfilm. The ad brings together the above, plus a few others (including Daft Punk and Ciara), to one of the most famous bars in movie history: The Mos Eisely Cantina. Hit the jump to check out the ad and to learn how Lucasfilm brought it to life.
Video Link: Adidas Originals - Star Wars™ Cantina 2010
For those wondering on how Lucasfilm managed to bring the ad together, here’s how:
“To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Wars characters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.
Software called Flame was used to composite (superimpose) the old and new shots together and remove old characters from the footage – taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill’s colorists using a grading system called Baselight to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.”
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Adidas and Star Wars Teams up for the World Cup
