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Well one thing seems certain, they aren't "maximizing" the potential of the license. Let's say when all is said and done (they net 100K on a bust release, assuming a $7-$10 net per bust once you back out licensing, offshore labor, packaging, wholesale, etc.) I think they've acknowledged that this is their hottest seller. Release 4 busts a year, and you're pulling in $400K. Bump that up to 12, and you're @ $1.2 mil. I wonder what the profit margins are comparatively on bust-ups or other licenses like Corpse Bride. Maybe we're all wrong. Anyway, I'd just like to see them take it up to 12.
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