It really is a little too early to start merchandising the game, since they haven't even announced a hard release date yet. That may be due in part to the fact that Bioware initially implied that the game would be out a lot sooner. I think it was originally expected to have been out this spring.
So going by the original release window, this might actually have been the time to start marketing product for the game.
On the bright side, maybe Gentle Giant will finally have a product released in a timely manner, to coincide with the fresh release of the IP it was based on...
Nah. Just kidding. It'll still be late.