In 2006, Master Replicas launched a new category of MR product, called Collectors Edition prop replicas. The idea behind Collectors Editions was to create a new version of a prop that corresponded with an already-released Limited Edition prop replica. However, unlike the LEs, the CEs would have an open ended edition size, and would be made from more “standard” materials than the high-end Limited Editions. This strategic move was made in an effort to (a) provide a more affordable product for those consumers who had no interest in LEs, and (B ) to ensure that some version of these props was available to future collectors, for years to come.
While Master Replicas maintains that the CE strategy works conceptually, we have evaluated the data accumulated throughout the year, and decided to discontinue the CE line in 2007. Despite our best efforts to highlight the various differences in CEs and LEs, consumers – as a whole – did not warm up to the concept. From a results standpoint, the CE program did not meet our expectations. More importantly, in light of recent events (including, but not limited to, our impending merger with Corgi) it has become clear that the CE strategy is not in line with who Master Replicas is, and who we will be following the completion of the merger.
This means several things:
(1.) The Qui Gon Jinn Collectors Edition Lightsaber will be the only CE released; that, in and of itself, will most likely increase the value of this collectible.
(2.) Master Replicas will be unveiling new product types and categories in 2007 – product categories that work in conjunction or complement our already popular LE prop replicas. Stay tuned for exciting new announcements from Master Replicas in the upcoming weeks and months!
If you have any questions, or are in need of additional information, please contact customer service at
CustomerService@MasterReplicas.com.
