Across the eye/brow/upper nose ridge area of his face it’s too narrow. It gives his head an overall longer feel when it should have a wider feel.
They need to stretch the eyes apart horizontally and soften the nose/brow ridge a bit and it will look like the artwork. Maybe the whole head needs to be slightly wider. It’s all just too narrow.
Spider-Man is my #1 favorite character and I always prefer him with Mary Jane, during my childhood they were a married couple, that’s my foundation for Spider-Man, but I don’t feel I need this. Give me classic versions of Hobgoblin, Scorpion and Kraven (leopard print tights and slippers, no XM style cargos and combat boots) in 1/4 for some guaranteed money.