If you watch the stream they randomly select people for $5-$25 rewards. It was like position 196, 722, 392, etc. got rewards if they emailed in within ten minutes.
Then they did lotteries for $1, $2, $3, $4, $5, $8, $15, $20, $30 (you could only win once, so each round the pool got smaller for potential winners)
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