Quote:
Originally Posted by God
I believe that Prime 1 will be fine long term. They've set themselves up well with a long term plan. Even if the market for large scale polystone dips, they still have Cutie1, Prisma Wing, and general small scale PVC figures to fall back on.
I've seen that they recently acquired the license for Peanuts in Cutie1, so they have been spreading quite far.
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What?s their long-term plan? I mean, you’re God man, so If you have insider information, let us know!
But in all seriousness, what I have seen over the last several years is that their plans have included the following:
1. An endless stream of new prototype reveals (with rare a delivery, and if delivered, it is years after the fact).
2. Lead times between 2 and 5 years (insanity - the spread really is that much)
3. Old product still available from years past.
4. Customer service that is below average if not in some cases, non-existent.
If I were to research writing a book about building a long-term, successful business, I’m pretty sure I wouldn’t run across any literature suggesting any of those things.
Here, I am speaking strictly of their 1/3 scale lines. I’m not really including their newer children’s toy lines in my analysis.
In my humble opinion, Prime1 is over-extending themselves. They are trying to grow too much, too fast which can also wreck a company, not just slumps in sales. We see evidence of this in the fact that their lead times have just become abysmal and downright ridiculous for their 1/3 statues.
I want Prime1 to succeed and grow as it’s good for collecting, but something needs to change regarding lead times.