Wasn't there some, possibly still ongoing legal action between the previous owner and current owners. Stuff that probably cannot be spoken about assuming it is still ongoing.
Maybe the name change means the new owners can get on with business, while lumping any outstanding issues with the previous owner. But what do i know?
I think we all know, naughty Jerry failed to hang-around and continue in his role as an art director. Didn't Jerry also fail to had over the prototype of one of the characters from Mortal Kombat (the piece was on show at an event).