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The market is in a different place than it was when the X-Men line started.
Plus this line is pretty much based on one specific storyline.
I think it’d be different if it were an actual dedicated Avengers line focusing on the core members and spreading out as it goes on, just like X-Men did. For that to be the case they wouldn’t have done Nova and Doctor Strange (at least not yet) and have previews for Silver Surfer and Cyclops, and instead did actual core Avengers like Black Panther, Wasp, Hawkeye, Vision, Yellowjacket, She-Hulk, Ant-Man, Captain Marvel, Wonder Man, Black Widow, Falcon, even a Perez style Beast, etc, and their villains like Loki, Red Skull, Ultron, Kang, Taskmaster, etc. Then move to characters like Black Knight, Tigra, Luke Cage, Jack of Hearts, Iron Fist, etc to expand the line past the core traditional characters.
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