I guess. Ireland is fast becoming like Japan. Expensive so $400 seems cheap to me but then again I ain't living in the USA trying to survive on $400.
These consoles are in a way similar to LCD and Plasmas when they first came out. Expensive but given time they will become cheaper. I think people are too quick to jump on the hate for PS3. They need to give it time. It will live up to peoples expectations (gamers) in a year or so. Its already living up to mine as a BD player.
BTW i discovered i can view 1080i on the LCD