No they can't because they have forgotten how to write long term storylines that would take years to flesh out and stick to the years of lore already created.
I used to love when comics were like Superhero soap operas. Toss in some romance, a love triangle, business intrigue, substance abuse and a murder in between the smashing of aliens and baddies in the mouth.
One of my all-time faves is how Marvel created Goblin Queen. Nothing more awesome than a woman scorned.....with a slutty costume and evil minions. All because Scott kicked her to the curb for Jean.
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