Im sure you will see something similarly done with their Ever After line to be revealed probably later this year at STGCC. Seems like there are big plans for it...so we will all have to wait and see.
I can tell you though...that if you follow Ben and / or Bryan on facebook...there are some pretty spectacular artwork of various artists they post up...and I am pretty good at reading between the lines so to speak. My hope is that some of these fascinating artists they have been posting / sharing on facebook is just a sign of possible things to come. It is not far fetched to think some of these artists are directly working with XM studios on future concepts for their Fairytale line.
Here is an example of some of the artists and artwork posted. I think when they post this stuff up...it goes right over their heads...because I don't see many comments.
NOTE: Pictures below are not XM but are works of the respective artists with their pics shown below their names.
Bryan Tan shared Wallpapers and Artworks's album: The Outstanding Art of Guangjian Huang.
Bryan Tan shared Wallpapers and Artworks's album: The Art of Brandon Jeung.